You are a teacher and you want to power your course with experiential learning?

The DiG business simulation is a fun, fast paced, hands-on, and exhilarating game that can be used in one of your courses to bring to life the topics of customer centricity, innovation, value-based marketing, business acumen, growth, value creation, entrepreneurship, collaboration, team performance, or leadership. This can take as little as one double session in a Graduate or Undergraduate course, or half a day in an executive seminar.

Key benefits

  • Excitement: Learning can be as much fun as playing a game. Your students get to test their skills in a real life business environment in a team of 3 to 4 students, where they are allowed to make mistakes and where they will learn from other students
  • Motivation : The game environment of the business simulation stimulates the competitive spirit. Your students focus on outsmarting classmates in other teams and the competitiveness drives the learning. Learning occurs as a necessity to master the exercise and perform
  • Effective learning:  Research shows that students remember only about 20% of what we teach them in the classroom. On the contrary, they retain 80% of the knowledge, when they learn by doing. When your students make business decisions in a business simulation and immediately see the results of their actions, the important business principles become a part of their natural thinking.

The DiG leadership game helps you to create a memorable learning experience with minimum additional preparation and no risk. We organise specific individual certification sessions for teachers and professors to get familiar with the game and the instructor software. Materials and access to technical and pedagogical support are provided. For more information, please contact us at

Some Testimonials

The DiG Certification workshop held at Paris gave me photo-nirmal-guptaa tremendous opportunity to experience and learn about this great simulation. DiG is a powerhouse – offers immense value to teach numerous concepts relating to customer centricity, customer focus, innovation, marketing execution, growth and profitability (to name a few). Certification workshop helps one understand the nuances and depth of the simulation. It easily prepares future users (as Instructors) of this simulation to feel comfortable with the business game, appreciate the concepts that go with it, and gives a lot to think about its utility in different courses (both at MBA level and in Executive programs). Sharing of ideas and flow of the workshop is well designed and the entire workshop is a tremendous value-add for everyone.

Dr Nirmal Gupta, Professor and Marketing Educator, India 


‘The DiG certification workshop in Paris was a great opportunity to learn from an exciting business simulation, as well as meeting wonderful people from all over the world interested in innovative ways to help people in their professional development. DiG is a great tool that brings participants closer to the business reality of today. A globalized world with many competitors and changes at high speed, which make a daily necessity to be in contact with the consumers to discover what they are looking for. In addition, the DiG simulation is based on teamwork, which allows developing in parallel the participants’ leadership and communication skills. All this complexity is lived in a very dynamic and engaging session! Thank you, Jean Claude and Yvette, for sharing your knowledge and enthusiasm during the seminar, and for connecting great people through the DiG community’.

Maika Valencia Silva Universitat Ramon Llull – Barcelona, Spain


Are you interested in adopting the DiG Leadership game in one of your courses?