Learning is the way to turn failure into success

Although we prefer hearing about successes we learn much more when listening to failures.

Samuel West, Swedish innovation researcher and organizational psychologist, collects failures which have been shown in an exhibition which has been turned into a museum in Helsingborg, Sweden in June 2017. The researcher concluded that ‘most discontinued products came about when established companies misread their customers’ needs and tried entirely different products’. He said, ‘even the biggest most competent companies fail, the trick is to create an organizational culture that accepts failure so that you can fail small … rather than failing big’.

The recently opened Museum of Failure is a collection of interesting innovation failures. The majority of all innovation projects fail and the museum showcases these failures to provide visitors a fascinating learning experience. The collection consists of over seventy failed products and services from around the world honouring the creative process . Every item provides unique insight into the risky business of innovation. Here is a short preview : click here 


Some examples of the items on display in the museum 

  • Apple Newton 
  • Bic for Her
  • Google Glass
  • Nokia N-gage 
  • Orbitoclast Lobotomy (medical instrument)
  • Harley-Davidson Perfume
  • Kodak Digital Camera 
  • Sony Betamax
  • Lego Fiber Optics

At DiG Business Learning we think it was a great idea to open this museum and to start integrating failure in our cultures : it is fine to make mistakes and actually to become outstanding you better make some mistakes early and learn fast.  Our Leadership game DiG – DiscoveryInnovationGrowth is based on the principles of experiential learningA game played in a team of 3 to 4 participants in a realistic business environment favoring fast and effective learning through team work, taking risks, making mistakes and having fun without having to consider the consequences in real life. If you want to know more contact us as networkinfo@digbusinesslearning.com 

Museum of Failure 

Location :  Kulturhotellet Södergatan 15 Helsingborg, Swedendowntown Helsingborg, Sweden : a short walk from the train station and the ferries from Denmark.

The exhibition is presented in both Swedish, English and German.

Open daily: 

100 SEK (about €10)
50 SEK youth (13-18)
Children: free.